Ender 3 S1 Pro not printing

I just bought an ender 3 s1 pro. Preheated the PLA and the extruder started to smoke. Brand new and never made one print yet. What do I do?

Wire short circuit, please contact after-sales customer service
https://www.creality.com/pages/service-center

Check the location of the smoke, take pictures or record videos and send them to after-sales customer service.

Thank you!