Not just a brand, SPARKX marks a brand-new chapter with a clear mission—built with a singular focus on putting CREATION first.
In the era of AI, SPARKX simplifies the entire process of making, requiring nothing but ideas.
With the backing of Creality’s decade of advanced technology, established supply chain, and scalability, SPARKX evolves into products that are user-friendly, reliable, and driven by creativity.
If I may offer feedback based on four decades in hi-tech marketing. This announcement reads more like click-bait than a serious introduction to a new product. A clear message paired with an actual image of the product would be far more effective. Right now, no one knows what SPARX even is. Is it a printer, a service, FDM, resin?
I clicked on the link, and that raises another issue. It’s unclear why anyone in Creality’s marketing department would think a vertigo-inducing slide show encourages interest. Is the assumption that everyone is viewing this on a tablet? The motion-heavy presentation was vertigo-inducing, not engaging. This pattern repeats across many of Creality’s pages, and it does not serve you well.
Customers are burned out on overhyped messaging. The data shows a strong shift toward simple, direct communication without virtue-signaling or attempts to “spark imagination.” The industry learned this through decades of failed launches, yet those lessons keep being ignored.
If the goal is genuine engagement, anchor the message in clarity: state what the product is, show it, and keep the pitch straightforward.
So wondering if this is the 4 nozzle print head that they patented a while back? Looks like it might be from the way the 4 tubes are feeding into it. That would be interesting, though it looks like a tiny print volume.
Yeah. I have a Hi Combo and a Centauri Carbon, but my preferred size is 300x300 - I have 4 ender3v3plus and a K2 Pro Combo at that size. Going to wait and see the rest of the specs on the sparkx before I decide, but from what I’ve seen so far, it looks to be aimed to newbies. That color/cfs thing looks intriguing though.
RE: Your headline “Meet SPARKX — Creation Starts Here”. Was the video intended to be “reveal” of the actual product? Also who are these people? Are they Creality employees? Honestly, I’m not spending 1+ hours watching these people replying to a chat. Help me out here please.
I had a lengthy and insightful analysis of this, but I think I might be repackaging what @JoeFriday has already expressed so I just deleted it.
I will say that this was not a very thoughtful piece of marketing, and, for me, it actually turned me off to the point that I have no interest in the product what so ever.
Steps to effective marketing:
Show the actual product
Show the actual product functioning
Show actual output from actual product
Express why it is better than the rest
Show expected price range(s)
Don’t show anything not directly related to the actual functioning product and its output.
Do not present marketing material that looks like it was designed for pre schoolers (unless that’s your target market). It’s offensive on so many levels.
Might I suggest reviewing some of Xtools marketing. It’s a master class in how to create excitement and seal the deal.
For everyone who has applied to join the Forum Expert Team:
if you have also applied for the i7 Pioneer Program, please send me a private message with the name you used in your application.
I will reserve a small number of i7 Pioneer Program spots and randomly select them from among Forum Expert Team applicants.
Happy to say that I’ve been chosen to participate in the Creality Pioneer Program for it new SPARKX i7 printer about to be released. This is Creality’s new entry level printer, with ease of use for the beginner being a large part of the design goals while still being attractive to the advanced user. This will bring multi color printing to everyone while keeping waste to a minimum. Keep an eye out for my videos under my 3D name, 3D4Everyone, that will not only show how to set it up, but ill be running it through its paces with several makes and types of filament. Excited to receive it and start using it.